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Yahoo appoints Marissa Mayer as new CEO

Marissa Mayer joins Yahoo as it is one of the best brands on the Internet
 Yahoo appoints Marissa Mayer as new CEO

California-headquartered Internet search giant Yahoo said it has named Marissa Mayer, a key team member of Google as its chief executive which makes her among the most prominent women in technology and the corporate America, the news reports said.

Yahoo said, “The appointment effective Tuesday signals a renewed focus on the product innovation to drive the user experience and advertising revenue for one of the world’s largest consumer Internet brands.”

The decision to name Marissa Mayer as new CEO came as a surprise after the reports said interim CEO Ross Levinsohn had a lock on the top job.

Ms. Mayer said, “I am honored and delighted to lead Yahoo! one of the Internet’s premier destinations for more than 700 million users.” Ms. Mayer also said, “I look forward to working with the company’s dedicated employees to bring innovative products, content and personalized experiences to users and advertisers around the world.”  Mayers also said, she had an amazing time at Google over the past 13 years, but that she opted to go to Yahoo! as it is “one of the best brands on the Internet.” 

At Google, Mayer was responsible for the local and geographical products including Google Maps, Google Earth, Zagat, Street View, and local search for the desktop and mobile.

She joined Google in the year 1999 as its 20th employee and led the efforts for many of the Google’s most recognizable products, including the development of its flagship search product and iconic homepage for more than 10 years.

Ms. Marissa has also managed Google’s successful innovations and also launched more than 100 features and products including book and product search, image, toolbar, iGoogle, Google News, and Gmail.

Meanwhile, last week the shareholders endorsed the struggling Internet Company’s overhauled board of directors and called for a fresh plan to compete with rivals like Google and Facebook but did not make any announcement about the chief executive.

Yahoo is an American multinational company based in Sunnyvale, California. It is the best known for its web portal, search engine, Yahoo!Directory, Yahoo! Mail, Yahoo!News and Yahoo!Answers, online mapping, video sharing, fantasy sports and social media website and services. The news sources say, roughly 700 million people visit Yahoo! websites every month and it claims to attract more than half a billion consumers every month.

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