Nissan  Motor aims to make India its launch pad for its entry into level low-cost brand Datsun, the news reports said, citing a senior executive. Japanese car company intends to become the largest car exporter from India.

The low-cost brand Datsun cars is expected to be a high-volume product targeting emerging economies, is likely to be launched by mid-2014.

The second largest automobile company is also the fastest growing exporter of cars from India where South Korean-based car company Hyundai Motor and Maruti Suzuki India are now the leading car exporters.

The exports of the global car maker has more than doubled to 1,00,909 cars in the last fiscal driven by a strong demand for the compact cars from Europe and Latin American markets.

The automaker began to export cars in 2010 from Chennai and currently ships 85% of its production from the markets overseas.

Nissan is a wholly-owned subsidiary of Nissan Motor India. It  has  also started shipment of its sedan model Nissan Sunny post success of its made in India Micra hatchback which is sold in over 100 countries. 

Takayuki Ishida, Managing Director, Nissan India Private Ltd said, “We have ambitious plans for India.  Exports from India have been a huge success so far, and we want to increase it with new models, as trans-continental markets post stronger demand for smaller cars.” Mr. Ishida also said, “We plan to increase our production to over 4 lakh cars, most of which would be meant for exports.” 

The global auto major currently produces three lakh units under the Renault-Nissan global alliance joint plant in Chennai. The company will export about 85% of the production to markets in Europe, Asia and Africa.

Eventually, the company aims to pip South Korean carmaker Hyundai as the largest exporter from India, which has shipped 2.37 lakh last fiscal. 

Mr. Ishida also said, “We are readying several markets to increase the export of cars manufactured in India. We will also expand our product portfolio by launching several new cars. Many of these would be targeting overseas market and India could be the sole production centre in Asia.” 

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