Honda Motor Company Ltd Thursday said it has introduced a new entry-level variant of its flagship sedan City in India. The prices have been reduced to Rs 50,000 compared to that of the existing model.
The Japanese car maker which is present in India through a joint venture with the Siel Group, has cut the price of the City by up to Rs 66,000 in June also after implementing various cost reduction measures.
Honda Siel Cars is a joint venture between Honda Motor Company of Japan and Siels Limited. Honda Siel Cars India has also launched a refreshed version of the new City at prices ranging from Rs 6.99 lakh to Rs 10.22 lakh.
The old city was priced between Rs 7.49 lakh and Rs 9.89 lakh. The R&D division of HSCI is also working towards increasing the localisation of components and implement cost reduction activities.
Honda Sel Cars India will start taking booking orders for the new City soon and delivery will start from January. Honda Motor Company has also launched the current third generation City in 2008 and has sold 1.36 lakh units so far.
The City sales have been facing stiff resistance from other models in the segment like Hyundai Verna, Maruti SZX4 and Volkswagen Vento. While Verna, SX4 and Vento offer both diesel and petrol options, City comes only in petrol variant.
Honda Motor Company Ltd is a Japanese public multinational corporation and is known as a manufacturer of automobiles and motorcycles.
The automobile company has been the world’s largest motorcycle manufacturer manufacturing internal combustion engines measured by volume and produces more than 14 million internal combustion engines each year.
